“I met Ruben Muro when he was selling my next-door neighbor’s house here in Riverside. The way he responded and solved the problems impressed me! He was also able to … sell the house for the list price, that further impressed me! After that I decided that if I ever needed the services of a realtor, Ruben would be the first one I would contact. In late 2021 my other neighbor wound up being placed in a long-term care facility. I’ve never sold a home before, and it’s been over 50 years since I bought mine, but once she finally accepted the fact that she wouldn't be returning home, it was a no-brainer to suggest to my neighbor that Ruben should be the guy to market her home. I told her about Ruben’s success selling the home across the street from her, and she agreed to engage Ruben to sell her home. I became directly involved in the sale because the owner subsequently granted me Power of Attorney. The home needed a lot of work to get it ready to be shown. Ruben had people to help with all of the prep work and quickly got the house on the market. We discussed marketing strategy, and even though a turn-key move-in-ready home would be very appealing to many buyers, the approach taken was to spend as little as possible to make the home saleable. Shortly after the home was put on the market, the Fed started raising interest rates, and we quickly recognized that our marketing strategy might have to be adjusted to the reduced pool of possible buyers. Ruben’s insight and experience was extremely valuable in deciding what strategy changes would be most effective in finding a buyer while still retaining as much proceeds as possible. And it worked!! We just closed escrow on the home, and I am very satisfied with the service Ruben provided; his guidance was invaluable, and I gladly recommend him to anyone thinking of selling (or buying) a home. There are a lot of people out there with Real Estate licenses, but the license alone does not guarantee that they know how to successfully market a home and get the seller the best price possible. But Ruben does.” Read More ▾